Tools

This is BRWORKS' free marketing tools hub: calculators and utilities built for anyone working with customer acquisition, paid traffic, and campaign management on a daily basis. No sign-up, no e-mail, no credit card — every tool runs right in your browser and gives you the result instantly, whether you're a marketer, a traffic manager, or a business owner who'd rather calculate than guess.

On the calculator side, you'll find CAC and LTV, ROAS, marketing ROI, conversion rate, a rule-of-three campaign projection calculator, and a suggested pricing calculator for sponsored posts on Instagram, TikTok, and YouTube — the same metrics that guide investment decisions in any mature marketing operation. On the utility side, there's a UTM builder, a password generator, an MD5 hash generator/cracker, and Secret Link, for sharing sensitive information without leaving a trace.

Every calculator uses the same formula performance teams actually use to evaluate a campaign — it's not decoration to capture a lead, it's the same math BRWORKS has applied to client projects since 2011. If any of these numbers show your CAC is too high, your ROAS doesn't add up, or your sponsored post pricing is off from the market rate, that's exactly the kind of problem we solve every day.