BRWORKS

Free tool

Marketing ROI Calculator

Calculate the return on investment (ROI) of your marketing campaigns and find out whether the result was worth what you invested.

Your funnel

From visitor to closed deal.

Visits to your website or service per month.

Became potential customers.

Deals closed.

Values

How much each sale is worth and how much you invested to get there.

ROI

0.0%

Net profit

$0.00

Conversion funnel

Revenue generated

$0.00

Visitor → Lead

0.0%

Lead → Sale

0.0%

Cost per Lead

—

Cost per Sale (CAC)

—

How it works

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How the calculator works, in practice

4,000

visitors arrive at the site every month

What each metric means

Understand the funnel behind the final ROI number.

Visitors

The top of the funnel: how many people reach your website or service every month. It's the base for calculating every other rate.

Conversion rates

How many visitors become leads, and how many leads become sales. They show exactly where your funnel loses (or gains) strength.

Cost per Lead and per Sale

How much you pay, on average, per opportunity and per closed deal (CAC). Helps you know if the investment is paying off.

ROI

The return on investment: for every dollar invested, how much came back in profit. It's the final result of the whole funnel.

Tips about ROI

  • A positive ROI doesn't necessarily mean a good deal — always compare it against your real profit margin, not just gross revenue.
  • Track CAC (cost per sale) month by month. If it's rising faster than your average ticket, that's a warning sign.
  • Low conversion rates aren't always traffic's fault — often the problem is in the offer, the website, or how leads are handled.
  • Compare ROI across different channels (Google Ads, Meta Ads, organic) separately — putting everything into one channel hides better opportunities.
  • A good marketing ROI usually sits above 200% (every $1 invested returns $3), but that varies a lot by industry.
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Frequently asked questions about marketing ROI

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