BRWORKS

Free tool

ROAS Calculator

Calculate and compare the ROAS of ad campaigns or channels from ad spend and revenue generated, with profit margin and target ROAS options.

Your rows

Add one campaign or channel per row and compare the ROAS between them.

ROAS

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ROAS

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Advanced settings

Refine the calculation with the profit margin and set a ROAS target to compare against.

Leave it blank if you don't want to compare against a target.

Overall summary

Total ad spend

$0.00

Total revenue

$0.00

Overall ROAS

0.0x

Net profit

$0.00

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How the calculator works, in practice

$2,000

invested in a Google Ads campaign

What each metric means

Understand the numbers behind ROAS.

Ad spend

How much you spent on that specific campaign or channel (Google Ads, Meta Ads, TikTok Ads). It's the base of the calculation.

Revenue generated

The revenue that came from sales attributed to that spend — not the company's total revenue, just what that campaign generated.

ROAS and break-even ROAS

ROAS is revenue divided by spend. With the profit margin, we also show the minimum ROAS needed to avoid a loss.

Target and comparison

Set a target ROAS to see which campaigns hit the goal, and compare several channels side by side to know where to invest more.

Tips about ROAS

  • A high ROAS doesn't guarantee profit — always check it against your product margin. A 2x ROAS can be great or terrible depending on how much is left from each sale.
  • Calculate the break-even ROAS (1 ÷ profit margin) before setting a target — it's the minimum to avoid a loss on that spend.
  • Compare ROAS by channel (Google Ads, Meta Ads, paid organic) separately — blending everything into one average hides which channel is actually performing.
  • ROAS only accounts for direct revenue from the campaign — it doesn't include brand value, future repeat purchases, or referrals the ad may also generate.
  • A good ROAS varies a lot by industry: e-commerce usually targets 3x-5x, while high-ticket businesses with a long sales cycle can be profitable with a much lower ROAS.
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Frequently asked questions about ROAS

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